2022 Brainstorm Student Career Interests Report

Universities & Colleges Custom Edition

Make informed, data-driven decisions with your staff and resources to better meet the career development needs of your students.

There is no cost to educational institutions to participate in this research.

The Brainstorm Student Career Interests Report is a comprehensive research study that provides an analysis of the career interests, employment preferences and job search behaviours of today’s students. The Report also explores numerous factors affecting student retention and academic success, particularly in relation to their career development.

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The Report
helps universities and colleges by providing:

  • The most current information about students’ interests, habits, and perceptions so that they may better align their career programs and services to increase students’ usage and engagement; and, ​
  • Information that will support their employer relationships to increase hiring and help students find a better fit with opportunities.

The 2021 edition of the Brainstorm Student Career Interests Report was based on a comprehensive national survey of approximately 17,000 + university and college students. It was conducted in March through July of 2021. The 2022 edition is being fielded in February through June 15th, 2022.

Post-secondary institutions that assist in promoting the survey to their students receive a comprehensive custom report at no cost.

Schools wishing to get involved in 2022 can register to participate using the form below.

Testimonials from Participating Institutions

“We use the Brainstorm Student Career Interest Report to validate the data from our internal student survey and to compare our data to other schools across Canada. This report is very convenient and is laid out in a manner that is easy to read.”

Kimberley Dart

Manager, Career Development Haskayne School of Business, University of Calgary

“At Laurier, we find the results of the Brainstorm survey particularly helpful in informing program planning and our student marketing efforts, in addressing accountability and in communication with employers. Student feedback is important to us and this is a good barometer year over year.”

Jan Basso

Assistant Vice-President, Experiential Learning & Career Development, Wilfrid Laurier University

“At Brock, we continue to engage in the Brainstorm Student Career Interests Report as it gives us insight into our students and employer partners, what their interests are, what skills are valued and how those interests change year over year so we can make sure our operations reflect the current student and employer needs. In these changing times, it’s more important than ever to have data driven decisions and reports like this allow us to leverage our resources and ensure that we are providing value to our students and our employer partners with good information and insight.”

Cara Krezek

Director, Co-op, Career & Experiential Education, Brock University

“We have participated in the Brainstorm Student Career Interests Survey annually. From insights about student career goals and workplace readiness to expectations of career services support, the Survey provides timely, reliable Canadian data that helps to inform our services. Understanding the career objectives and employment preferences of our students, particularly within the broader post-secondary context, gives us valuable information that we can leverage to ensure that we are meeting the needs of our students and stakeholders.”

Alice Michaud

Manager, Career Services Conestoga College

“Brainstorm has been an important partner in helping career centres gather data about the changing career needs of both students and employers. The information derived from their annual Student Career Interests Report helps us better focus our efforts and resources to ensure students are career-ready and employers engage with students in meaningful ways.”

Mary-Anne Moroz

Manager, Career Centre & Employer Partnerships, Gordon S. Lang School of Business & Economics at University of Guelph

“Participating in the Brainstorm Career Interests Survey has helped our department in two ways. First, we understand our students better on a variety of measures. This has allowed us to make decisions about our services. Second, the “Weekly” stat helps remind us of key points throughout the year. It has been very worthwhile for us to participate with Brainstorm!”

Stephanie Hayne Beatty

Associate Director, Experiential Learning, Western University

More Than Data:  Actionable Insights and Advice

The Brainstorm Report provides accurate Canadian data that will give you the context needed to make actionable decisions specific to your institution. 

Topics explored include:

  • Career goals & aspirations
  • Social media & job search habits
  • Co-op and internship experience
  • Careers planning and its relation to academic success
  • Job and workplace readiness
  • Influencers and career decision factors
  • Career services evaluation & expectations
  • Preferred career resources & websites
  • Employer & industry preferences

Key Information for Your Employer Relations

As institutions invest more in building industry relationships to support their programs; provide co-op and experiential learning opportunities; and, hire their graduates, it has become increasingly important for them to understand their students’ career interests and how they engage with employers.

The Brainstorm Report provides employers with key information to support their hiring programs and processes. This same information is now available to post-secondary institutions to inform how they deliver support services not only to their students, but also to their industry partners.

Industry Experience

Brainstorm has been studying and reporting on Canadian students’ career interests and post-secondary experiences in depth for more than 15 years.

The insights and advice we share with our clients is based on extensive engagement with students and grads via surveys, focus groups, and discussion panels. It also comes from our work advising and training many of Canada’s largest employers, universities and colleges.

This experience makes Brainstorm uniquely positioned to interpret and advise institutions on how student opinions have changed over time and what they can anticipate in the future.

How to Participate in the 2022 Study

Post-secondary institutions are eligible to subscribe for a free custom report in exchange for assisting in promoting the survey tool to their students. To be eligible for the custom report, we require a minimum of 200 student responses (fewer for smaller schools or faculties).

To participate in 2022 research, please complete and submit the subscription details below. We will follow up with you to provide details to share the survey with your students. The survey period ends in May 2022 and reports will be distributed in September 2022.

To participate in our 2022 research study, please complete and submit the subscription details below.

If you have any trouble submitting through this form, please email us at info@brainstorm.ca










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