Future Workforce Report:
Canadian Campus Recruitment Outlook 2020

Key Insights for Attracting & Hiring the Right Talent on Campus

A Resource for Employers and Post-Secondary Institutions
Published March 2020
28 Pages
PDF Format



In the fall of 2019, Brainstorm Strategy Group surveyed employers across Canada about their recruitment of students and graduates. The survey set out to gauge the current state of campus recruiting; key strategies and tools employers use; challenges they face; hiring expectations for the future; and much more.

This report provides findings from the survey and key insights into how employers can make practical use of this information.

Topics Include:

  • Key findings
  • Hiring profile: number of hires, levels of study, majors, work types
  • Recruitment outlook: hiring levels in 2019 and forecasts for 2020
  • Drivers of hiring growth
  • Key challenges for recruiters
  • Co-op & intern hire back rates
  • New grad retention rates
  • Effective methods for building brand awareness
  • Top recruitment tools and approaches
  • Diversity recruitment
  • Top rated schools for hiring
  • Key ratios: number of hires; numbers of campus visits; hires per campus visited; hires per campus overall
  • Key skills required now and in the future
  • And more…