Research and Insights

Brainstorm leads qualitative and quantitative research projects to support our clients marketing, recruiting, and strategic planning.

Each year, we undertake a wide range of research projects including those focused on small groups of key stakeholders, targeted samples of specific or diverse audiences, and large national groups of students.

To discuss your custom research needs, please contact us.

Brainstorm Student Career Interests Benchmark Report

The annual Brainstorm Report is a comprehensive study that provides an analysis of the career interests and preferences of today’s university and college students as well as their feedback on Canada’s major employers and the career development services provided on their campus.

The Report answers questions about how students choose specific employers, careers, and job opportunities. It also explores effective communication channels and messaging when engaging with students. And, it takes an in-depth look at how students are accessing career development opportunities and services on their campus to prepare for the workforce.

Students’ choices of their preferred employers in the survey are used to compile the annual Student Ranked Top Employers.

Please visit the Brainstorm Report website for more information about the Employer Reports, University & College Reports, and Canada’s Student Ranked Top Employers.